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Alpura is a Mexican dairy products company based in Mexico City, with milk producers from Chihuahua, Hidalgo, Tlaxcala, Puebla and Guanajuato. It was founded in 1972. Currently, Alpura's products are sold in 27 states in Mexico and exported to the United States. Alpura processes 2 million liters of milk per day and sells more than 100 products. They distribute to supermarkets in Mexico.〔 ==History== In the 50's each farmer produced their own milk, in their own way and they sold it individually in towns. Alpura was founded in 1970 after a group of dairy producers from various parts of Mexico came together under the same goal of improving the quality of milk produced in the country. They created the Asociación Nacional de Productores de Leche Pura S.A. de C.V or Alpura. Their main goal was to create a business plan to sell fresh milk all over Mexico. At the beginning, Alpura faced many critics from all sides who believed that their goal was impossible to accomplish. In order to prove them wrong, Alpura created commissions that covered different aspects of the business from establishing successful marketing techniques to organizing product distribution. The factory began its construction in May 1971. Alpura was the first company to distribute milk all over the country. In Mexico it was very hard at the beginning, because consuming powder milk was cheaper. So Alpura came up with a plan to distribute quality milk in supermarkets with low prices to defeat the powder milk market. Also the client had the opportunity to choose from a variety of products Alpura offered. They introduced the ultra pasteurized (cheamically storage from temperature) 2000 milk. Alpura has always been a cooperative, it started with only a few shareholders but nowadays it has 254 of them. It also has 142 farmers and 106 thousand cows. Alpura produces 3 million liters and it offers more than 100 products. Within 24 hours of time of milking the company makes distributions of that milk to supermarkets in Mexico. Alpura has 15 centers of distribution and 60 distributors spaced throughout the country. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Alpura (company)」の詳細全文を読む スポンサード リンク
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